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National Creative Cluster Project

The NCC Project will deliver:

  • The fashion industry as a thriving sector of the economy,
  • Promote the synergetic clustering of linked Industries,
  • The Concentration of high-end, and international brands in a single geographic area.
     
The Project’s key theme:
  • To bring together fashion and creative industries and to lead the fashion revolution in order to deliver art as a route to improving the quality of life.
The Project’s mission:
  • To build global influence through a National Fashion Creative Centre
The Project’s purpose:
  • To create a centre for the fashion and creative industries in China and from this strategic position to promote the transition of values and outlook from "Made in China" to "Created in China”.
  • To bring about a strategic transformation to give China's international fashion and creative industries a voice to promote China's high-end fashion industry through all the international aspects of the venue.
  • To lead China’s strategy for the development of the world of fashion and creative industries in Beijing.
  • To bring in to being a new form for China’s fashion and creative industries, to be the cradle and incubator for the new format.
  • To promote the China’s rich cultural heritage, and to demonstrate China’s culture to the world, and thereby to enhance the city of Beijing’s global standing.

 The Project's Requirements

  • The construction of a headquarters for fashion and creativity with international influence, within the Songzhuang fashion and creative industries park.
  • To host international events as a gathering point for the fashion industry, for fashion creative design centres, and for fashion creative research and development. These events would include and support fashion distribution centres, a centre for fashion creative decision-making and high-end centre for training and development for the creative industries,
  • To have the ability to become a key centre for global brand development for the Songzhuang cultural and creative industries area, creating a “national park” of the most

The Project's Location:
The Beijing Songzhuang cultural and creative industries cluster will be located northeast of New City, Song Zhuang Zhennan, with a planning area of ​​14.6 square kilometres.

It is an area easily accessed from the Capital Airport, and is some 13 kilometres from Tiananmen Square. The new CCTV Centre is some 24 kilometres distant, and 20 kilometres away is the Communication University of China, It will thus constitute a unique “cultural and creative industry corridor."

The Planned subway extension across the whole territory of the 6th line includes the Jingha Road terminal. The East Sixth Ring Road and other roads provide a highway network giving easy access to the site.
The project's Platform
The National Fashion Creative Centre within the-Beijing (Songzhuang) fashion and creative industry park (5000 acres in size) will serve as a platform for:
  • The headquarters or base for a museum and park for creativity through fashion, fashion, and art.
  • An incubator for fashion creatives,
  • The new Silk Road Fashion Commune,
  • A Fashion Media and information dissemination Centre,
  • A creative R & D centres,
  • A fashion creative decision-making centre,
  • An attractive venue for the world’s leading brands

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